Founded in 2019 by brothers Mikael and Alex Edwards, the platform was born out of a personal need.
Alex, with his background in marketing, was trying to help their father’s small business generate more reviews to boost its online presence. However, the existing tools were either too expensive or overly complicated for small businesses, especially for those who weren’t very tech-savvy, like their father.
Mikael, with over a decade of experience designing user experiences used by business owners around the world, stepped in to help. As a former Principal Product Designer at Vista, he brought a wealth of knowledge to the table. Together, he and Alex developed TrueReview—a simple yet powerful solution designed to make gathering customer reviews and feedback easy and accessible for everyone.
TrueReview’s primary goal is to provide easy-to-use, affordable software that helps businesses of all sizes collect valuable reviews and feedback from their customers. The platform is designed to grow alongside businesses, offering features that improve operations based on customer insights. Another important goal of TrueReview is to deliver exceptional customer service, ensuring that every user feels supported and empowered while using the platform.
A strong focus on customer feedback drives regular platform updates, ensuring the software evolves to meet user needs and remains effective for businesses.
Ease of use is prioritized, with the platform designed to be intuitive and accessible for all users, without unnecessary complexity or a steep learning curve.
Dedicated to providing top-tier customer service, ensuring that every user feels supported and can maximize the platform’s value with ease.
Committed to constantly refining and enhancing the platform, integrating user feedback to deliver new features and maintain cutting-edge performance.
So easy to setup. Great ways to customize the campaigns. I've tested out a ton of platforms and this is by far the winner!
It's been very easy to use and it integrated with our business seamlessly!
TrueReview is braindead simple. You can't mess it up, and they do all the work for you.
I Love the fact that Owners can Manage their reviews and respond all with one sign on. Also is has a great UI for customers to input there feedback with no hassles. The other great feature is to manage Negative and Positive reviews in a timley fashion.
Went from getting a few reviews here and there over the years to getting 5 Star customer reviews on a daily basis. The proof is in the pudding - just search my website on Google and you'll see daily review after review. Very easy to set up and collect 5 Star reviews.
Was struggling to get review requests to customers and manage responses. TrueReview has helped us immensely. Their dashboard and functions are easy to use and understand.
